Accessibility

Our commitment

Cinema Priority runs an alert service for IMAX 70mm cinema ticket restocks and new showtimes at cinemapriority.co.uk. We want everyone to be able to use it, whatever technology they rely on. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA and we take our duty to make reasonable adjustments under the Equality Act 2010 seriously.

What we have built in

• Keyboard access: the whole site, including the mobile menu, can be operated with a keyboard and interactive elements show a visible focus indicator.
• Reduced motion: if your device asks for reduced motion, we switch off scroll animations and other movement across the site.
• Screen reader support: pages use semantic landmarks and headings, navigation is labelled, icon-only controls carry text alternatives and purely decorative elements are hidden from assistive technology.
• Responsive layout: pages are built to reflow on small screens and when you zoom in, without content disappearing or overlapping.
• Plain language: we write in short, clear sentences and declare the page language so screen readers pronounce content correctly.

Known limitations

• We have not yet commissioned a formal external accessibility audit, so some issues may exist that we have not found ourselves. We test against WCAG 2.2 AA as we build and fix problems as we discover them.
• Some pages use film posters and other imagery for atmosphere. These are marked as decorative so they do not add noise for screen reader users, but they may carry text that is not repeated elsewhere on the page.
• Payments are handled on Stripe's checkout pages and the optional members' community runs on Discord. Both are outside our control and covered by their own accessibility practices.

Tell us about a problem

If any part of the site is hard to use, or you need information from it in a different format, email privacy@cinemapriority.co.uk. Tell us the page you were on and what went wrong and we will get back to you as soon as we can. Reports like this directly shape what we fix next.

If you are not happy with our response

The Equality Act 2010 requires service providers in England and Wales to make reasonable adjustments for disabled people. If you contact us about an accessibility problem and are not satisfied with how we handle it, the Equality Advisory and Support Service can advise you on your rights. You can reach them at equalityadvisoryservice.com.

About this statement

We review this statement whenever the site changes in a way that affects accessibility and we update the date at the top when we do. It was last reviewed on 24 July 2026.